This was a project in my second year of university where we had to buy something from a charity shop and create a campaign for that charity using the item as inspiration. I bought a puzzle from RSPCA so the idea was to create a puzzle to sell that contained two puzzles. One of the puzzles would be of a circus animal in a cage, and the other puzzle would be of the animal in its natural habitat. The latter would purposely have pieces missing to represent that circus animals are forced to take part in circuses, when they should be in the wild. The leaflet below would be in the puzzle box, and the website below is what the consumer would see once they had found that a piece was missing.
Leaflet to go inside puzzle box
Mock-up of the website page that users would go to once both puzzles are completed.
